Glyph palette Activity:

With Illustrator Interface:

Without Illustrator Interface:

Type analysis on Procter and Gamble’s website and social media:

Major Project Activity 1: Intro for Type for Professional Communication website:

“Type, which includes color, font, and style is often the simplest and most effective way of communicating with an audience. It can promote a singular identity for a brand or, if it’s done poorly, it can look like a dumpster on fire. Maintaining visual and typographic consistency across platforms is essential for customers to positively identify with a brand. The font selection is of critical importance to keep attention and communicate the brand strategy. Fonts are the way in which words are presented, therefore the entire message relies on the design font. The color of the font also characterizes a brand’s message within the subconscious of the audience.”

Google Drive organization